A Creative Mind
with Leadership That
Inspires and Delivers.
Vulnerability: the name of the game in 2025.
Art has the power to break through the walls we build. Allegory, often used by storytellers, serves as a powerful tool for exploring sensitive or challenging ideas because it allows people to consider perspectives in a less confrontational way. For examples, shows like Star Trek have used allegory to address racism, inviting audiences to imagine a better, more united world. In this video, I demonstrate a simple but powerful allegory: a lover tenderly washing the clay off their hardened counterpart, transforming a statue into someone capable of feeling again. It’s a reminder to let your walls down and embrace the strength in vulnerability.
Name of project: Same Old Story by Raine Stern and Mandy Slate.
FroM idea to edit, it all matters.
So I Can Sleep captures the pain of moving to Los Angeles from a small town and discovering the transactional nature of some relationships—where people value your name more than your heart, and discard you when you’re no longer useful. The lyrics, however, don’t directly tell this story. Instead, they’re rooted in a trippy dream world filled with intimate, symbolic details. Lines like, 'We’re in my grandma’s house, and I’d love to be close to you,' reflect the tender vulnerability of someone inviting LA into their truest self, seeking connection and healing. But 'LA girl'—a figure representing the city’s overarching experience—proves evasive and tricky, embodying the complexity of these relationships.
Two videos were shot for this project: one following the surreal dream narrative, and this one—a simple, stunning shoot set in Death Valley.
Understand your audience.
Create Value.
Build trust & Connection.
leverage psychology.
Develop strong strategy.
deliver.
Creative Services
Creative direction
I’ve always had a knack for making things come to life, whether it’s an advertisement, a music video, or a short film. My process combines an in-depth understanding of every part of the creative process, from writing and producing to directing and post-production. I’ve also ideated videos that have gone viral on social media, leading to increased sales or higher streams for artists.
strategic consultation
I often find myself working with friends and colleagues on their startup ideas because I can’t help but immediately think of ways to shape a brand’s identity, from catchy slogans to compelling launch strategies. I also embrace the importance of adapting to new tools and technology, having acquired skills in AI-driven platforms and design software like Canva and Adobe. This allows me to implement strategies that are not only creative but also efficient and forward-thinking.
Engagement & storytelling
As someone who's performed on major platforms like NBC, NPR, and PBS, I know how to engage an audience and create a connection, whether it's in front of a camera or a live crowd. My passion for social issues and the planet’s climate is woven into everything I create. I take something seemingly emotionless, like a shoe, and craft a story around it that feels meaningful, even tearjerking. Whether I’m telling a brand’s story, leading a public speaking event, or developing a video that captivates, I pour care and intention into every detail to ensure the message resonates deeply with people.
I’m a creative force who blends artistry and strategy to bring ideas to life. Whether it’s crafting a viral music video, shaping a brand’s identity, or building an emotional story around a product, I thrive on creating work that resonates deeply.
I’m committed to integrity, thoughtful communication, and inspiring others to deliver their best. At the same time, I’m unafraid to bend the rules, push boundaries, or challenge norms if it means achieving great results.
What sets me apart is my duality: I’m as comfortable diving into the big picture as I am fine-tuning the smallest details. I can be the creative glue that holds your team together, speaking the language of artists, strategists, and tech developers alike. I excel at bridging gaps between teams, ensuring every piece fits into a compelling, unified vision.
Who I am
Who I’m not
I’m not a one-person data analytics team, a hardcore coder, or your go-to for crunching massive spreadsheets. While I have an eye for strategy and understand the power of metrics, you’ll want a specialist for deep data dives.
But if you’re looking for someone to take that data and turn it into a killer story or a winning strategy that actually connects with people? That’s where I come in. I’m not here to handle the nitty-gritty of back-end operations, but I’ll work seamlessly with your team to ensure every part of the process is aligned, efficient, and beautifully executed.
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Interested in working together? Fill out some info and I will be in touch shortly. Looking forward to making some magic together!